Countless trade shows take place around the year and each one offers immense marketing and advertising opportunities for businesses. Preparation is extremely important though, to make sure that all your efforts won’t be in vain. That simply means spending time and a huge amount on materials, bespoke booths for the trade shows, and more!
If you are wondering whether a trade show is worth all your investment or not, here are the reasons that will tell you why it must be on your radar. Let’s take a look!
Attending trade shows and exhibitions are one of the most effective ways for businesses to stay ahead of their competition. These are often the platform that companies/businesses use as a testing ground for new services, products, ideas, processes, and strategies. Doing market surveillance on the others allows you to see what they might be focusing on or launching in the coming months or over the years. Performing market research exposes businesses to trends and products that they might not have an acquaintance – whether they are from the competition or not!
Trade shows give businesses and organizations an effective way to train their people. Trade shows are an excellent place to assemble a learning milieu – for the benefit of the staff and as a valuable way to educate its customers. Many trade shows and exhibitions offer beneficial learning and training environments on their own, arrange by the members or participating organizations for the benefit of the visitors. This is a great way to keep your employees informed as to what licenses and certifications are relevant to your industry.
Another great reason for choosing trade shows is that they give something precious to you and your employees – the gift of time! If a visitor stops and approaches your booth, you have around 3-5 seconds to capture their attention. But once you have successfully done so, you have an opportunity to educate. You can introduce them to your services/products and show them the unique value proposition of your company that makes you different and gives solid reasons to your attendees to do business with you. Since ‘education’ is a two-way street when it comes to trade shows, you can tell the attendees about your products and why it can alleviate or solve their precise business needs.
Learning ‘how to increase your RoI’ becomes even more important when you need to justify your marketing budget to your management or spending money on branding and marketing! Alas, some marketing tactics are not less than a gamble these days and no business wants to invest in something that is not going to earn anything. In a sea of cyclical campaigns and inconsistent platforms, event marketing still provides a little more reassurance to businesses that they will get at least some RoI that they need so desperately. When compared to traditional marketing, event marketing has much less uncertainty. To put it simply, when you choose to go for a trade show geared towards your particular industry, you will be going to reach at least some segments of your target audience.
Businesses and organizations are always looking for effective yet effortless ways to build awareness and grow their brand. This is one of the biggest reasons why trade shows are important as they give companies a suitable platform to get their brand in front of existing as well as new customers. One of the greatest ways to help your attendees connect with you is a visual delight and prepossessing booth design. Your bespoke booth setup will decide how visitors react – will they swarm in as they recognize you easily and know who you are or simply pass you by because they do not feel connected with the image of your brand they have in their minds! Hence, you must pay special attention to the design of your booth as it will ultimately help you with brand expansion.
Another crucial reason why trade shows are essential for businesses is that they give the networking opportunities. Even if you get nothing out of the trade show, you can spend quality time with the people of your industry and share expertise and experiences.
A trade show helps bring the various aspects of an industry together – manufacturers, suppliers, distributors, and consumers, all in one platform. With such an extensive audience together, businesses can schedule meetings, negotiate orders, and collaborate on other crucial projects. Trade shows and exhibitions allow businesses and organizations to facilitate discussions with suppliers and other businesses. These shows provide them with a platform wherein they can move projects to new pinnacles if opportunities arise.
When it comes to branding and marketing, you are always fighting against the emulous. However, business-to-business or B2B marketing tapers the field even further. At that level, it can extremely be hard to be part of the competition. Since gatekeepers exist in virtual as well as physical realms, from spam filters of email to receptionists, there is an unambiguous priority to block ‘cold callers and advertisers’ from bothering the decision-makers of the company. This is why attending a trade show is important as it gives you a much-needed opportunity to get on the radar of new customers as a new brand or product that they should watch! When you do so, you are not anonymous anymore suddenly – you become someone to interact with. As trade shows are amazing for networking, they can help you make a connection with your target audience.
A trade show is important for your business because it offers you a platform to market in front of your audience and then sell your goods/services. Although marketing is typically a way to direct the customers to your website or store, a good majority of the sales can also be initiated right there on the floor of the trade shows.
So there you have it a total of 9 solid reasons why presence in a trade show is more than important for your business. If you are planning for the upcoming shows and need an imposing trade show booth design to entice more visitors, get in touch with Panache Exhibitions.