Key Factors That Determine the Choice of Trade Show Display Stands

Participating in exhibitions offer a great opportunity to promote and grow your business. Choosing the right trade show display stands is one of the most crucial decisions in making an impactful presence in the exhibition. Significantly, it is the first thing that entices visitors to step into the stall or booth.

Trade show display stands are the most powerful tools of branding that build the company’s reputation and personality. By using a variety of advanced styles, technology and design, an exhibitor can fulfil its marketing objectives that also increase the sale of its products or services. A well-designed trade show display reflects brand image and inspires the visitors by leaving a lasting impression on their mind.

Choosing the right Trade Show Display stand is essential and it depends on a number of factors that need to be considered.

  1. Type of Trade Show Display stands

    Trade Show Display stands not only comes in different sizes and dimensions, but they also differ in type and features. These features significantly affect the overall impact you are planning to make at the exhibition. There are mainly three types of stands – pop up displays, custom stands and modular stands.
    The pop displays are majorly used as backdrops with vibrant graphics, brand message and product capabilities. The custom stands, as the name suggests- are customised as per the order and tailored to meet the specific needs of the exhibitor. Lastly, the modular stands have prefabricated modular stands that have eye-catching appeal and are subject to customisation.

  2. Set up and dismantle process

    The process of setting up and dismantling plays a vital role in deciding the type of trade show display stands required for the exhibition. When it is about the pop displays, it is easier to set it up and pack it up within 5 minutes without the assistance of a specialist. For the custom stand, an exhibitor needs a specialist as they usually involve large wall panels and structures which are difficult to manage and might cause loss during dismantling. Lastly, the modular stands are easier than the custom ones. However, it is still better to have a specialist for hassle-free installation and dismantling for them.

  3. Brand image and message

    The most significant role of choosing the right trade show display stand is its ability to reflect the brand message. Pop up displays are usually restricted to make your brand stand out in the crowd. It displays the brand or product message but fails to bring innovation and creativity to attract visitors. Custom stands are considered as an ultimate trade show display stand because of their tailored design that meets the branding requirements of the exhibitor. Similarly, modular stands are helpful in building a distinctive brand image because of the illimitable creativity options.

  4. Adaptive display

    Graphics are vital to conveying product detail and brand message. They need to be changed as per the different requirements. It has to be adaptive and flexible to be replaced. Pop up displays are simple and it is easier to replace graphics. When it comes to custom stands, accommodating new stand design is not that straightforward like pop up display. For achieving the best results, modular stands are easier to deal in replacing graphics to suit different designing requirements.

  5. Maintenance cost

    Getting a trade show display stands designed to involve huge development and maintenance cost. Each type of display stand has different maintenance costs. Installing pop up displays comes with very little maintenance cost and they are simple to work with. Usually, the cost would include replacement of graphics and prints whenever required. Maintaining custom stands are a little expensive as there will be wear and tear and it would require repair and refurbishment cost. Modular stands come with a 5-year warranty and can be reused for years with the little maintenance cost of graphics replacement.

  6. Shipping and transportation

    After making all the arrangements for a trade show, shipping and transportation plays a crucial role in making the stall /booth ready for exhibition. Pop up displays are easy to transport anywhere without the help of logistics. Whereas custom stands require logistics team for shipping and transport. They are incorporated with large structures and also require a warehouse to store it.
    Unlike custom stands, modular stands are easier to transport as they can be packed neatly into the carry bags and convenient to transport. No additional cost is required for storage.

The factors that determine the choice of trade show display stands also determine the success of your exhibition. It must fulfil your brand message, objectives and reach your target audience to promote the brand. There are several exhibition stall designers and fabricators in India offering affordable trade show display stand options. An exhibitor, before taking a risk, must consult professional designers to choose the right exhibition stall design for the business.

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