7 Trade Show Trends You Need to Incorporate in 2019

Trade shows are the place to be for people who want to get your hands on the latest technology, futuristic products and concepts. With the kind of competition which is out there, businesses need to push the boundaries and set up immensely interesting exhibitions if they want to capture the minds of the visitors. Innovative technology has taken center stage in all kinds of trade shows around the world and it continues to dominate in 2019 as well. Along with this we have seen dynamic exhibition designers like Panache Exhibitions bringing back retro elements and concept with a modern twist. If you are looking for some inspiration for your next trade show booth here are the top trends of this year.

1. Create a space within a space: The cookie cutter exhibition stand design is a thing of the past. Today’s designers are breaking boundaries with their out of the box concepts to turn an exhibition space into a brand experience. By incorporating shapes and colours you can create a visual treat. One has to be smart enough to transform both open spaces and closed space into a beautiful are and deliver a fascinating exhibition stall design that lures the visitors to explore more.
2. Playing with lighting: Lights are an interesting way to create a good mood at your stall. While on the one hand they illuminate the space, they also act as chic accessories to style up the booth. Chandeliers and classy light fixtures are ideal to add a sense of luxury. You can use backlight for the walls or track lights for floor and ceiling to elevate the visual appeal.
3. Organic and rustic approach: As much as futuristic tech is dominating the trade show stall designs, many designers are opting to go the rustic and organic way. Using wood panels for walls, wooden floors, grass patches, indoor plants, wooden furniture, organic fabric and many other elements are gaining popularity. By adopting a more natural colour palette, designers can instantly relax the minds of the visitors and create a stark contrast with other exhibits.
4. Go the Lego way…a definite approach: A trade show booth can be turned into a set of Lego pieces which can be arranged and rearranged to achieve different shapes. Designers like Panache Exhibitions favor the idea of designing a stall booth like a jigsaw puzzle. This gives them a creative liberty to try a few options and see what works best. This also is a cost effective and reusable design option that brands can make good use of. The Lego approach is an art and analytical as well as conceptual potential to build blocks piece by piece. The idea of Lego design is to consider the whole utility not the pieces involved in the tailoring of the exhibition stall.
5. Excite the senses of your visitors: The sole focus of every trade show in the past few years has been to elevate the visitor’s experience. To achieve this, stall designers must incorporate elements that not only visually appealing but appeal to other senses as well as people’s emotions. You can play with textures, fabrics, colours and more. Allow the visitors to touch and feel your products. You can use aroma and taste as powerful stimuli to attract more people towards your booth.
6. The AR and VR takeover: If there is one technology that is ruling the trade shows presently, it is Virtual and Augmented Reality. More and more brands are boarding the band wagon and attendees just love the experience. Along with touchscreen displays and interactive presentations, you can opt to give a demo of your offering using AR or VR. All this will help create an immersive experience that keeps trade show visitors both excited and engaged.
7. Branding in unique ways: Branding is not just about putting your company name on the booth in bright bold colours. Throughout 2018-19 we have seen designers use the entire exhibition stand design to create a brand identity. Use customised concepts that resonate with the brand’s colour palette, their signage and brand culture. Even in the middle of a busy trade show, you can create a space that screams your brand identity in many ways. This essentially gives the visitors a true taste of who you are.

The sky is the limit for dynamic stall designers who are not afraid to experiment. In doing so one should always focus on the quality and the end goal of the exhibition.